Australian Market Development Strategy


To conduct an information and education campaign to the floral industry supply chain to educate them on Australian grown wildflowers and foliage – using existing florist wire service networks and wholesale/supply chains as well as advice from top Australian floral designers and tips and specifications from the RIRDC wildflower quality specifications project. The project will also create a unique resource manual that covers wildflowers, foliages, tropicals and flowers from temperate/cool climate regions, showing photos, botanic and common names, basic specifications on how they can be purchased and tips on best practice, as well as photos showing how these flowers can be used in floral design. This resource manual will be designed and piloted as part of this project, with the intention for it to be produced separately from this project.


New and Emerging Plant Industries

Research Organisation

Backcreek Country Pty Ltd

Objective Summary

Educate florists about what wildflower and foliage products exist, when they are available, how they are used/cared for, and what the quality standards are for these products.

Project Code


Project Stage


Project Start Date

Wednesday, May 20, 2009

Project Completion Date

Wednesday, May 30, 2012

Journal Articles From Project

Not Available

National Priority

An environmentally sustainable Australia

National Priority

Advanced Technology

National Priority

NEPI-Industry building and connectivity