Summary

This project will develop a comprehensive communications plan and associated costings of executing the plan to enable the Thoroughbred Horses Program to effectively communicate research and development that has been invested in by the Program.

The plan will utilise the results of PRO-015291 – Thoroughbred horses stakeholder mapping and communications preferences that discovered that existing channels, including TDN ANZ and ANZ Bloodstock News are key sources that industry stakeholders trust. Additional channels, such as those trusted by the wider horse community and the researcher community will also be considered.

The communications plan will contain both advertising (paid communications) and public relations (journalist/publication produced communications) strategies that can be implemented. to maximise exposure to the target audience.

Program

Thoroughbred Horses

Research Organisation

Brolga Media Pty Ltd