Australia’s rural industries share common reputational risks. Erosion of community trust can lead to more difficult regulatory and market environments, and negatively affect industry productivity, profitability and sustainability. Events that impact one industry’s reputation can spill over and affect the image of another industry or the sector as a whole (both domestically and internationally).
Australia’s commercial kangaroo industry is one of the most sustainable wild harvest operations in the world. Commercial harvest is an important tool for managing populations of Australian kangaroos and is an important economic contributor. Building and maintaining community trust and acceptance is critical for the ongoing sustainable management of the industry.