Providing new and emerging animal industries with up to date market assessments

Summary

Objective 1 of the RIRDC Animal Industries 5 Year RD&E Plan 201318 is to ‘Provide new and developing animal industries with regular and uptodate market assessments’ which will be delivered by ‘commissioning market research to identify the market potential for particular industries’. This study will delivery market research for three new and emerging animal industries from a short list of five developed with Dr Dave Alden and Julie Bird of RIRDC. Industries under consideration include Alpaca, Buffalo, Edible Insects, Mohair and Red Claw/Marron. Market research will include potential market demand and competitor analysis as well as benchmarking analysis to assist existing and potential producers to understand cost of production and profit drivers. The analysis will address production volumes and values at first point of sale; costs of production and profit drivers; domestic markets; export markets; imports; promotion and market development; description of supply chains; value adding opportunities; and major trends that align with these industries products. Research will be completed in close collaboration with the industry and include inkind industry commitment. Output will include both a detailed report and Fact Sheet for each industry analysed and will be available for uploading to industry and RIRDC websites including the online Farm Diversity portal.

Program

New and Emerging Animal Industries

Research Organisation

AgEconPlus Pty Ltd

Objective Summary

To complete market research to identify the market potential of three new and emerging animal industries. Funding this research will add to the information base available in Australia and will help current and potential producers make informed decisions. The project is consistent with Objective 1 of the New, Developing and Maturing Animal Industries Program RD&E Plan (‘Provide new and developing animal industries with regular and uptodate market assessments’).

Project Code

PRJ-010227

Project Stage

Closed

Project Start Date

Tuesday, April 12, 2016

Project Completion Date

Friday, December 9, 2016

Journal Articles From Project

Not Available

National Priority

Frontier technologies for building and transforming Australian industries

National Priority

Advanced Technology

National Priority

NAP-Provide new and developing animal industries with regular and up-to-date market assessments

Contact

Related publications

31.05.17

Market Assessment – New and Emerging Animal Industries. Tranche 1: Mohair, Alpaca and Camel Milk