Pasture Seeds Communications Plan


To develop and implement a communications plan aimed at promoting the RIRDC Pasture Seeds R&D Program (the program).


Pasture Seeds

Research Organisation

Victoria Taylor

Objective Summary

The objective of this project is to increase awareness of the program. This should be done through a mix of communications strategies designed to engage producers, grower groups, peak bodies, government representatives and researchers. Current materials, including the Pasture Seeds R&D Update and the RIRDC Pasture Seeds R&D Program brochure should be reviewed with a view to updating their content and distribution channels.

Project Code


Project Stage


Project Start Date

Monday, November 22, 2010

Project Completion Date

Wednesday, November 27, 2013

Journal Articles From Project

Not Available

National Priority

Frontier technologies for building and transforming Australian industries

National Priority

Adoption of R&D

National Priority

PSE-Connectivity and communication