To develop and implement a communications plan aimed at promoting the RIRDC Pasture Seeds R&D Program (the program).
The objective of this project is to increase awareness of the program. This should be done through a mix of communications strategies designed to engage producers, grower groups, peak bodies, government representatives and researchers. Current materials, including the Pasture Seeds R&D Update and the RIRDC Pasture Seeds R&D Program brochure should be reviewed with a view to updating their content and distribution channels.
Project Start Date
Monday, November 22, 2010
Project Completion Date
Wednesday, November 27, 2013
Journal Articles From Project
Frontier technologies for building and transforming Australian industries
Adoption of R&D
PSE-Connectivity and communication