Improving the market access of Asian vegetables




New and Emerging Plant Industries

Research Organisation

New South Wales Department of Industry and Investment for and on behalf of the State of NSW - Inactive

Objective Summary

To develop methods of marketing and promotion that can expand the market for Asian vegetables Provide information to retailers and wholesalers especially with regard to a standardised nomenclature Develop and test a marketing strategy to provide consumers with information on how to prepare and cook Asian vegetables their nutritional value and what constitutes good quality in order to increase purchases of these products Build the potential for export of Australian grown Asian vegetables.

Project Code


Project Stage


Project Start Date

Thursday, July 1, 2004

Project Completion Date

Thursday, April 24, 2008

Journal Articles From Project

Not Available

National Priority

An environmentally sustainable Australia

National Priority

Adoption of R&D

National Priority

NEPI-Feasibility studies and industry literature reviews


Related publications


Improving Market Access for Asian Vegetables