This project will complete the following will work in the following areas of the communication strategy (more detail provided in project plan sections): PART A 1. Background Preparation and Research (Page 11) 2. Strategic Alliances and Partnerships (Page 13) 3. Industry Participation (Page 15) 4. Ethic Media Relations (Page 16) 5. Vegetabale Industry Publications (Page 17) 6. New Printed Resources (Page 18) PART B 1. Chinese Growers in the Sydeny Basin (Page 21)* 2. Lebanese in the Sydeny Basin (Page 25)* * These specific audiences were identified as a priority in the snap shot report and also in the Asian Foods Program and therefore will be targeted first. However, strategies will be developed for other audiences as identified in the snap shot report (not prioritised in the current LOTE communication plan) for the Asian Foods Program, namely Vietnamese Growers, NSW (page 17 Snap Shot report) and Vietnamese Growers in NT (page 35 of snap shot report) where work will be conducted directly with NTHA. Intitial contact has been made with NTHA and a meeting to occur in late February 2007. A Steering Committee will be formed to guide the activities and tasks of this project, particularly on where RIRDC should be investing.
New and Emerging Plant Industries
This project will contribute directly to the Asian Foods Program Goal of improving communication and collaboration with industry as well as improving information flow among nonEnglish speaking growers. Implementation of this project in collaboration with the National Vegetable Levy project relates directly to this goal. A Steering Committee will be formed to guide the activities and tasks of this project, particularly on where RIRDC should be investing. John Oakeshott (RIRDC) and Wendy Morgan have agreed to represent RIRDC interests on this Committee. The project Principal Researcher will select other appropriate members for the Committee and organise meeting time and agenda. The first task of the Principal Researcher will be to establish the Steering Committee.
Project Start Date
Thursday, May 31, 2007
Project Completion Date
Thursday, October 29, 2009
Journal Articles From Project
An environmentally sustainable Australia
NEPI-Feasibility studies and industry literature reviews