Improved knowledge constraints to acceptance of value-added venison products

Summary

unknown

Program

Deer

Research Organisation

Alpine Valleys Venison Alliance

Objective Summary

To identify the factors that constrain entry into retail space of valueadded venison products. Research will include primary and secondary research relating to retailer's expected deliverables from their suppliers, including existing and new product development, packaging and market support. Final steps involve developing a generic marketing strategy, new product development and testing procedure as a case study for use by other venison alliances and other new food industry businesses. Only objectives 1, 2 and 3 will be funded under this contract.

Project Code

PRJ-000913

Project Stage

Closed

Project Start Date

Friday, June 22, 2007

Project Completion Date

Wednesday, October 31, 2007

Journal Articles From Project

Not Available

National Priority

Unknown

National Priority

Unknown

National Priority

DEE-Enhance industry success through targeted industry-specific RD&E

Contact