Identification of gaps in Australia's agtech ecosystem


Farmer involvement in, and active engagement with, the evolving agriculture technology (agtech) ecosystem is critical to the success and improved productivity of both sectors. Yet, currently theses two sectors are not well connected and mutually beneficial collaboration opportunities have not been identified or utilised. The purpose of this project is to identify gaps in the Australian agtech ecosystem with a focus on improving collaboration between the agriculture and agtech sectors.


National Rural Issues

Research Organisation

AgThentic Pty Ltd

Objective Summary

AgThentic will undertake both desktop and qualitative research (i.e., interviews) to achieve the above purpose. Initially, we will engage with the agtech community in both Australia and internationally to understand how agtech startups are seeking to engage with the agriculture community: what’s working, what’s not, and where are areas of opportunity? In parallel, we will conduct a series of interviews, designthinking workshops, and focus groups with key participants in the agriculture industry, including young farmers (e.g., through Ignite) and AgriFutures’ industries (e.g., through steering committees). Topics will include: ● Perception of, and experiences with, the agtech and startup ecosystem ● Problem identification and definition for key challenges producers are facing ● Challenges for technology development and adoption ● Novel ways to engage and involve producers in the agtech ecosystem Throughout the project, AgThentic will summarise insights, and create and disseminate content for the benefit of the agriculture and agtech sectors, and AgriFutures Australia stakeholders.

Project Code


Project Stage


Project Start Date

Thursday, March 1, 2018

Project Completion Date

Friday, August 31, 2018

Journal Articles From Project

Not Available

National Priority

An environmentally sustainable Australia

National Priority

Advanced Technology

National Priority

NRI-National Rural Issues


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