Fallow Venison Development Program

Summary

unknown

Program

Deer

Research Organisation

National Fallow Alliance

Objective Summary

Establish a pilot program to investigate an integrated approach to overcoming constraints to improving the demand and returns for fallow deer venison by: Developing and testing new smallgoods and frozen fallow deer products; Assessing the impact of an automated carcass lifter/ skin puller and boning room chiller extension on abattoir throughput and carcass quality; and Assessing the impact of an associated marketing and propmotion campaign for fallow deer venison.