Communication and Adoption Project for the rice industry


Ricegrowers’ Association of Australia is the peak industry body for the rice industry in Australia and it works closely with the Rural Industries Research and Development Corporation (RIRDC) with research and development projects. In order to effectively disseminate research results to increase adoption across the industry, we recommend a formal “Communication and Adoption for R&D results” agreement with RIRDC. The communication activities will be focused on rice grower and industry stakeholder target audiences and provide insights into the latest research, processes to increase productivity, and enhance knowledge and understanding. We will endeavour to acknowledge RIRDC and promote RIRDC communication products at each of these activities.



Research Organisation

Ricegrowers' Association of Australia

Objective Summary

$50,000 per annum over five years to undertake the following: Maintain R&D Levy; Submit minutes of RIRDC Rice R&D meetings and communicate outcomes; Support for special guests and observers at RRDC meetings; Field trips/field days/onfarm demonstration days; Feedback to RIRDC on stakeholder uptake and adoption; The Ricegrowers' association will undertake some of the following as appropriate: Financial management workshops; Open days linked to RIRDCfunded research; State, interstate and international guest speakers; Workshops focussing on current issues; Case study stories of rice growers who are adopting new practices; Media relations and social media activities; Exhibits and/or displays at prominent industry events; Attitude or information surveys to members and industry stakeholders; Formal lectures, speeches and presentations at industry events; RRDC science community engagement.

Project Code


Project Stage


Project Start Date

Wednesday, June 1, 2011

Project Completion Date

Wednesday, June 7, 2017

Journal Articles From Project

Not Available

National Priority

An environmentally sustainable Australia

National Priority

Adoption of R&D

National Priority

RIC-Extension, sustainability and human capital