Increasing sales is a major focus of the tropical and exotic fruits industry. Marketing and promotion may increase sales. A potential avenue for marketing and promotion is through communication of the nutritional and health qualities of Australian grown tropical and exotic fruit. This project aims to, summarise and collate the literature data for tropical and exotics (from around the world), summarise and collate the specific nutrient and phytochemcial data for Australian grown fruit,and compare nutrient and phytochemical content of Australian grown fruit with imported fruit. This information will then be developed into suitable formats which can be used to promote fruit on their nutrient and phytochemical content, and potential health benefits.
New and Emerging Plant Industries
The State of Queensland acting through the Department of Agriculture and Fisheries
Formulate targeted messages, in a range of suitable formats, to promote the health benefits of consuming Australian grown tropical and exotic fruits Demonstrate superior nutrient and phytochemical content of Australian fruit versus imported product.
Project Start Date
Wednesday, August 31, 2011
Project Completion Date
Friday, September 28, 2012
Journal Articles From Project
An environmentally sustainable Australia
Adoption of R&D
NEPI-Feasibility studies and industry literature reviews