This report quantifies the current impact of a shortfall in insect pollinators on the regional economy of Shepparton Victoria. While some data has been available on the loss of yield and crop quality as a result of a pollination deficit, this study is the first attempt at quantifying both the direct and indirect impact on a regional economy. The report is targeted at policy makers including those concerned with the allocation of resources to pollination research; economic policy analysts including those focussed on regional development and natural resource management; farmers especially those engaged in growing crops identified as experiencing a pollination deficit; and beekeepers who might realise an economic opportunity by better marketing their pollination services. This project has been completed as part of the Rural Industries Research and Development Corporation (RIRDC) Honey Bee and Pollination Program. The aim of the program is to support research, development and extension (RD&E) that will secure a productive, sustainable and more profitable Australian beekeeping industry and secure the pollination of Australia’s horticultural and agricultural crops.