This case study is one of a series produced to investigate product provenance storytelling used by agriculture producers and businesses. The Australian Wool Network is built on the idea of being different and innovative in the wool marketing arena with the aim of returning value to it's wool growing clients. This is achieved through a range of provenance storytelling tools.
Related Publications
Would you like to
stay up-to-date?
Sign up
AgriFutures Australia is the trading name for Rural Industries Research & Development Corporation (RIRDC), a statutory authority of the Federal Government established by the Primary Industries Research and Development Act 1989.
AgriFutures is a trade mark owned by Rural Industries Research & Development Corporation (RIRDC).
AgriFutures Australia
Enter your email to stay up-to-date with AgriFutures Australia’s latest news, events and program activities.
By subscribing you acknowledge you have read the AgriFutures Australia privacy policy and consent to your personal information being collected, held, used and disclosed in the manner and for the purposes stated there.