Project summary: Comprehensive scan of consumer trends for new and emerging agricultural industry

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With global market trends impacting food consumption, Australian rural industries have an opportunity to identify new food types and to connect with and drive new and expanding markets. Australia has a long history in agriculture, however many new niche industries have emerged into multimillion dollar industries over the last 10 years (e.g. avocados, almonds, chia).

This project scanned the world for nearly 50 emerging industry opportunities for Australian farmers. The approach to this scan focused on consumer trends as the driver of these value chains. The insights Euromonitor bring as a global market research firm are strong and unique. Ten opportunities are examined in more detail.

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