CHICKEN MEAT

Project Summary: Co-designed scoping study to unlock the power of digital

  • 2 pages

  • Published: 13 Nov 2019

Share this content
  • twitter
  • facebook
  • email

A 2017 chicken meat industry internet connectivity survey revealed the functional challenges of ‘poor internet connection’ as a constraint to industry communication and innovation more broadly. It is the challenges and opportunities faced by the poultry red meat industry are likely to echo to some degree the industry-wide Australian agriculture challenges and opportunities for digital innovation identified and reported in the P2D –Accelerating Precision to Decision Agriculture report (Leonard et al., 2017).

This scoping study will identify key challenges, key innovation foci and pathways to enabling that innovation that include social (including educational), institutional (including regulatory and business) and technologies.