Earlier work has pointed out that although agribusiness is a key emerging conduit for information delivery to growers, little strategic engagement appears to exist between agribusiness and research and development (R&D) providers, including research and development corporations (RDCs). This project aimed to create a management system to facilitate general RDC interaction with a cross-section of agribusiness in order to facilitate the transfer of research, development and extension (RD&E) information through agribusiness to growers. This was replaced with the concept of establishing a single agribusiness access point to R&D outputs via the interactive FarmPlus Information Repository.
Methods and settings for agribusiness and R&D providers to collaborate so as to maximise the adoption of R&D outputs by growers will be for growers’ benefit, for specific industry benefit, for community benefit and for global food security and resource sustainability.
This study demonstrated that agribusiness advisers make up a significant information conduit to growers and yet that conduit has not yet been used strategically by the R&D community. It concluded that the use of the FarmPlus model of an interactive Information Repository is a way to commence RDC and agribusiness engagement using a tangible product.