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Consumer Attitudes to Australian Extra Virgin Olive Oil
51 pages
Published: 16 Sep 2008
Author(s): Sheppard, Steve
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This report details the findings from consumer research undertaken with purchasers of olive oil to provide key metrics around attitudes, behaviours, usage and purchasing with regard to olive oil which can be tracked over time to:
* Focus refinement and development of consumer education activities and initiatives
* Assist in the formulation of relevant market development activities
* Assess the impact of activities undertaken by the Australian olive oil industry to educate consumers about Australian extra virgin olive oils.This research was commissioned to ensure development of initiatives and activities that optimally support the industry and thus, this report is likely to have relevance to all industry stakeholders.
*THIS REPORT IS AVAILABLE IN HARD COPY ONLY (no PDF).*
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