Pomegranate – Preliminary assessment of the potential for an Australian industry

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This study was conducted to uncover the extent of pomegranate production in Australia and provide recommendations to RIRDC for further investment. The report looks at the potential of not only the juice market, but also, fresh product and arils (fleshy seed cover containing juice). The intention of the report was to provide a quick ‘snap-shot’ of the industry for future investment decisions and is based around a series of questions supplied by RIRDC to the author.

The report is initially targeted for use by RIRDC in assessing future investment of Federal Government funds into this developing industry; however, it will have benefits for any new entrant with an interest in pomegranates.

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