The flower industry in Australia is considered very profitable by some and loss making by others. This project aimed to identify improved practices in both production and financial management and to help enterprises become more profitable. It worked with growers in Western Australia and some other states to identify their costs and production structures. It reviewed knowledge on benchmarking in other industries and developed a self help manual template for future use. 2004, 68pgs, Pub No. 04/119; $16