Danica’s Award ambition was to take the social media platform AgChatOz to the next generation to better advocate for Australian agriculture.
Danica has been actively involved in agriculture since 1998. In her early career Danica worked as an agronomist across northern New South Wales, before completing tertiary studies in law and now working as a lawyer, based in Sydney and specialising in employment, social media and agribusiness law.
Danica was one of the co-founders of social media platform and community forum AgChatOz. The forum was borne out of a perceived need for rural Australian communities to connect and as a vehicle to closing the city-rural divide, by providing a meeting place for weekly conversations on issue relevant to rural Australia.
Danica’s Award ambition involved formalising the AgChatOz platform as a legal entity, increasing participation and awareness of AgChatOz through key fields and events, and supporting rural people to develop their social media skills.
She believes the extension of AgChatOz will significantly increase its awareness, and its presence and impact as a powerful tool to advocate for agriculture in Australia.