Empower lamb producers to manage and minimize price fluctuations
At the time of the Award Jennifer served as a Board Director on one of the largest producer marketing groups in New South Wales, as well as managing a mixed farming enterprise in partnership with her husband and family in the state’s central west. The Tooraweenah Prime Lamb Marketing Cooperative markets for some 80 producers with an annual turnover of between 45,000 and 85,000 prime lambs.
During her years as a Director, Jennifer was been responsible for organizing and running numerous field days, established a quarterly newsletter for members, and actively canvassed new members and coordinated media management. On the family farm she was responsible for the sheep enterprise which comprises of 150 specially selected Border Leicester breeding ewes and 1500 Merino ewes, to produce first cross prime lambs.
Her vision for her industry is to empower lamb producers to manage and minimize price fluctuations through improving their marketing knowledge and skills.
Jennifer believes that Australian lamb producers through superior management practices produce a world class product, but they lack the necessary marketing skills to financially reward them for the quality of their product and also lack the necessary business and negotiation skills to deal equally with processors. New Zealand producers, she feels, by contrast have learnt to meet stringent market specifications within tight environmental constraints. Lamb marketing in New Zealand she believed was also far more sophisticated, offering producers a range of contract schedules and pricing options.
Jennifer proposed to undertake a study tour of New Zealand to learn from their producers the production principles they employ to meet the market specifications and to explore the marketing options available. She also proposed to further develop her negotiation and leadership skills, in an effort to improve relationships with processors and to encourage other women within her industry to take a more active and participatory role.