To understand the industry priorities we spoke with AgriFutures Australia Chicken Meat Advisory Panel Chair, Gary Millar.
Firstly, Mr Millar explained reasons for chicken meat’s popularity.
“Consumers see chicken meat as a nutritious and healthy product,” said Mr Millar.
“Chicken is also one of the few meats that doesn’t have sensitivity to religious and cultural societies. Anyone who eats meat generally accepts chicken.”
To enable chicken meat to retain its position as the number one consumed meat in the country, Mr Millar stressed the importance of targeted and high-impact research, development and extension (RD&E).
He said the chicken meat industry takes a holistic approach to research from incubation, to meeting consumer expectations, through to waste management.
“Chicken meat research looks at all aspects of the poultry meat production chain starting from the production systems through to the end product,” Mr Millar said.
“Broadly speaking the research topics look at improving productivity while ensuring a quality end product. As we grow the birds there is always an utmost focus on welfare and food safety.”
At the forefront of current chicken meat RD&E is a project partly funded by AgriFutures Australia, which focuses on the use of laboratory robots to test for antimicrobial resistance.
Antimicrobial resistance is a key World Health Organisation priority and the four-year venture is currently testing farmed chickens and pigs, but feedback would be provided to the livestock industry with results shared with producers and veterinarians.
The project was amongst a number of key topics discussed at the Chicken Meat Advisory Panel meeting in August 2017.
Another topic was to investigate methods for waste conversion to electricity.
“We are always looking to improve efficiency and bird welfare, and explore new revenue streams,” said Mr Millar.
Mr Millar said the chicken meat industry also respects society opinions and trends with an awareness of responsibility to the environment and welfare practices.
“The adoption of welfares practices such as via the RSPCA have become the norm and are important to the local industry,” Mr Millar said.
“And while the industry is always looking for ways to be more efficient, through better utilisation of the resources required in chicken meat production, we are equally mindful of not harming the environment.”
The Chicken Meat Advisory Panel includes experts in research, nutrition, flock health, farm management and technical services.
“The wealth of experience held by the panel members ensures that we can help devise comprehensive research strategies of maximum relevance, ensuring the industry continues to have a bright future,” Mr Millar said.AgriFutures™ Chicken Meat Program
- The Australian Chicken Meat Industry is worth a retail value of approximately $6.6 billion
- Australians consume more than 46kg of chicken meat per person each year, making it the nation’s most popular and affordable meat.
- Consumers see chicken meat as a nutritious and healthy product
- Chicken meat does not have sensitivity to religious and cultural societies
- Chicken meat research looks at all aspects of the poultry meat production chain